Heidi Buchanan, founder and director of media mentor is a highly experienced media trainer. She has drawn on her experience as a public relations executive spanning more than 15 years to create a disciplined, thorough and strategic approach to media training.
Since 1998, Heidi has been providing strategic advice to some of Australia’s best-known companies including top tier technology companies, investment banks and corporates in the retail, consumer and property sectors.
Prior to founding media mentor, Heidi was one of the youngest Heads of Public Relations in Australia, while working with Love Communications. She focused on growing the public relations team and strengthening the business within Love’s parent company, The Photon Group (ASX:PGA).
Heidi later became an Executive Director of another Photon Group company, Kinetics, focusing predominantly on technology brands and media training CEO’s, managing directors and senior business executives.
As a “Young Achiever of the Year” Award winner, Heidi researched best public relations practice in Silicon Valley, New York and Boston before establishing links with one of the world’s best known technology companies.